THE NEST CREATIVE
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There is a growing body of research that shows murals can increase business revenue.
1. A study published in the Journal of Business Research found that art installations in hotels can positively impact guest satisfaction, which can lead to higher revenue. The study found that guests were willing to pay a premium for hotels with art installations, and that these hotels received more positive reviews online.
2. According to a survey by the American Hotel and Lodging Association, 60% of travelers said that art and design were important factors in choosing a hotel. The survey also found that hotels with unique art installations can charge higher room rates and generate more revenue.
3. In a case study published by Harvard Business Review, a shopping mall in Taiwan increased its foot traffic by 30% after commissioning a series of art installations. The mall also saw a 10% increase in sales.
4. A report by the Business Committee for the Arts found that companies with art collections experienced higher employee productivity and lower staff turnover rates. These companies also saw an increase in customer loyalty and revenue.
Overall, the research suggests that art installations, including murals, can have a positive impact on business revenue by attracting more customers, increasing customer satisfaction, and encouraging higher spending.
Our Process
1
Initial Meeting
In this meeting we will go over various creative and logistical aspects of your project. This includes your vision for the art, establishing a timeline, and analyzing the building/site for the mural so we can assess materials and costs.
2
Digital Mockup
Based on the discussions from our initial meeting we will make a digital mock-up of the mural using photographs of the building/mural site. From there we can tweak the design and finalize the details.
3
Paint!
Once we have the design finalized we can get to work. The length of this process is determined by the size of the mural and weather conditions.
